What is a Communications Degree?

Successful communication is vital in any career. Getting your degree in communications can lead to careers across numerous industries including the private and public segments, education and health care fields. Communications also includes journalism, broadcasting, employee communication, public relations, media design, social media and photojournalism. In today's job market, a degree from an accredited university in a specific area of interest is essential. Because topics of interest vary, you should choose the type of communications degree that best fits your specialized goals:

  • Associate of Arts in Communications: Gain a foundation for effective communication. This would afford you an entry-level position within the field of communications.
  • Bachelor of Science in Communications: Enhance your interpersonal, small group, organizational and mass communication skills. With this degree, you would be an attractive applicant for a job in any general realm of communications.
  • Bachelor of Science in Business with an emphasis in Communications: Focus on communication as it relates to the business world. If your goal is to be in industry, this would be a beneficial degree for you.
  • A degree in communications may also lead to a job in broadcasting as a TV or radio station broadcasting manager, news writer, technical director, community relations director, market researcher, disc jockey, advertising sales coordinator, talk show host, news manager or floor manager, to name a few.
    Graduates may choose to work in either print or visual mediums as a magazine, newspaper, television, or social media reporter.

If a career in business is your goal, as a communication specialist you can be employed in an array of positions from in-house magazine and publication editor to investor relations specialist. In the advertising trade, those with communications degrees work as media planners, copywriters, sales representatives and creative directors.

Public relations is another common path for communication graduates who find employment as employee communications specialists, advertising managers, publicity managers, corporate public affairs representatives, media planners, fundraisers, media analysts, public opinion researchers, news writers and account executives.

The field of performing arts employs communication majors as script writers, publicists, arts administrators and community liaison officers. In the public service arena, jobs for graduates of communications studies programs include legislative assistants, public information officers, research specialists and program coordinators.

Other communications-related positions include, but aren't limited to, international public service and foreign affairs specialists, technical copywriters, public relations officers for nonprofit groups, health communications analysts, editors and legal reporters.

Last Updated: 08/20/2013

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